First digital archery platform in Indonesia. 7,100 users, 550 clubs, 160 partners, 27 provinces. Scoring to certificates, everything inside one platform.
Built from inside the sport
I started as an archery enthusiast. Showed up at events, watched how clubs ran things, saw the chaos first-hand. That was enough to start building. But the deeper I got into product development, the more I realized I needed to understand the sport from the inside out. So I got serious: obtained a Grade C archery judge license in 2025, took on the role of Wakabid Media & Database at Perpani Jakarta Timur, the city-level federation. Not because I wanted to be a judge. Because product-market fit demands that you go all the way in. My co-founder Aditya Priyantoro was already deep in it: ranked #1 Barebow Jakarta in the 2022 Jakarta Series. He shoots. I study the system that scores him. Between the two of us, the product gets the sport from every angle.
The problem was everywhere
A club wants to run a tournament. They open WhatsApp, create a group. Participants send name, class, distance in one long thread. Someone volunteers to type everything into Google Forms. Another person handles bank transfers by checking screenshots. Ianseo handles the scoring, except Ianseo was built for a different country's federation and nothing connects. The bracket seeding? A whiteboard marker that keeps drying out. By the end, the organizer spends more time reconciling spreadsheets than watching archers shoot. This is how every event ran, not five years ago, last year.
Alpha to market standard
October 2021: The HUB Cibubur. One event, one club. Scoring tool, that was it. By December 2022 the platform had run 39 events, processed 21,000 transactions worth Rp 1.7 billion. A database of 4,205 active athletes across 27 provinces. I didn't plan for any of this. I built a scoring tool. What grew out of it is something else: the operating system for archery events in Indonesia. I say "operating system" carefully. Not a metaphor. Clubs literally cannot run their events without it now. That both terrifies and vindicates me.
CPO perspective: the build order
Everyone asked for the marketplace. Browse events, register, pay. That is what people imagine an archery platform should be. I said no. Took two months to explain why. The operational core was broken. Clubs could not score reliably. Registration meant manually checking 200 names against bank screenshots. Certificates took days, sometimes weeks. A consumer marketplace would have made the same chaos visible to more people. So I rebuilt from the inside out. Scoring engine first: the hardest technical problem, the one Ianseo solved for other countries but not ours. Then registration and payment. Then certificates and reports. Only then, the marketplace on top. Each layer enabled the next. The consumer marketplace shipped last, not first. That decision still gets questioned. But the people who run events understand. They are the ones who told me, finally, someone built the thing we actually needed.
What running an event looks like
An organizer logs in and creates an event in five steps. General info: banner, date, venue. Registration fees: including early bird tiers. Competition categories: class, distance, individual or team. Match rules: club ranking calculations, medal criteria. Schedule. The system generates everything from that configuration. Registration page, payment integration, bracket seeding. If athletes from the same club end up on the same target butt, the system warns you. On event day, officials scan QR codes from ID cards. Enter scores per arrow through a mobile app. The live score appears on TV screens in real time. No paper, no whiteboard marker. After the event, e-certificates, ID cards, and financial reports generate in under 15 minutes. The entire lifecycle, from announcement to medal standing, runs inside one platform. This is the part that sounds like a pitch. It is not a pitch. It is literally what happens.
Release timeline
6 major releases in 14 months. Alpha to multi-province adoption.
Who uses MyArchery
Live features
44 features shipped across event management and marketplace. Each one solving a specific operational pain point, not a hypothetical one.
Real-time scores on TV screens configurable per category and session. Officials input via mobile. Scan QR, verify archer, enter per-arrow score, submit. The scoreboard updates while the next archer is still shooting.
Automatic participant distribution across target butts. If two archers from the same club land on the same butt, the system warns you. This single feature eliminated the most common fairness complaint in archery events.
Index Rata-Rata. Two qualification sessions, three elimination sessions. The algorithm measures ability, not just luck. Results appear in a live leaderboard that updates after every end.
Auto-generated digital certificates with customizable templates. Participant ID cards with QR codes for check-in. Bulk download per club or category. The certificate generator alone saves organizers three days of work per event.
Visual elimination bracket that auto-populates from qualification results. Supports individual and team categories. Printable scoresheets included. What used to take an hour with marker on paper now takes zero minutes.
Multi-event series leaderboard across 4-series Jakarta 2022 competition. Accessible via web and mobile. Athletes track their standing across the season without asking the organizer for updates.
Integrated payment gateway (Midtrans). Auto-generated financial reports per event. Revenue breakdown by registration fees, early bird, WNA and official fees. The reports come out as PDF, ready for audit.
Director of Shooting dashboard accessible from anywhere. Category winners, elimination results, club medal standings. Real-time. No paper. No phone calls asking who won what.
Trusted by clubs, associations, and vendors
Perpani Jaya DKI Jakarta. Perpani Kab. Kebumen. PRO Archery Shop. The HUB (Equestrian-Archery-Coffee). FAST Archery Sport Team. Barebow Karawang. BXP Archery Range. TAC Indonesia. Kujang Archery. Victory Archery Club. San Archery Club Sunnah Sport. Monster Wing Vanes. Queen Archery Proshop. Exclusive collaboration with Pemprov DKI Jakarta in 2022. Pengprov Jawa Barat in 2023. I list them because each name paid real money to use the platform. Not a pilot. Not a partnership MoU. Actual event registrations.
What the data says
Going international: the IANSEO integration
Early 2024, we made a call: booking is the core. Not scoring, not marketplace. Booking. The registration flow from start to finish, seamless. That decision led to the first real test: Grand Triumph 2024, an international indoor archery championship in Yogyakarta. Over 1,000 participants. 161 teams from 8 countries: Indonesia, Thailand, Malaysia, Philippines, Singapore, India, South Korea, Canada. MyArchery handled registration and payment. IANSEO handled scoring. Two systems, one event, zero friction. The organizers didn't have to reconcile anything. Athletes registered, paid, got their target assignments. IANSEO picked up the data and ran the scoring. This was the proof: the platform can be the registration layer for any scoring system. Not just ours. The world uses IANSEO. Now we plug into it.
Achievements
The numbers that validated the thesis. Not projections. Actual results from real events.
1st to market for digital archery event management in Indonesia. 100 percent made in Indonesia. No foreign competitor existed in this niche.
Exclusive partnerships with Pemprov DKI Jakarta (2022) and Pengprov Jawa Barat (2023). Two of the most active archery provinces run their events exclusively on MyArchery.
Grand Triumph 2024: 1,000+ participants, 161 teams, 8 countries. MyArchery handled registration and payment for an event of global caliber.
99 percent score accuracy. Event documents generated in under 15 minutes. 200 registration slots filled in 24 hours. Paperless, real-time, accessible from anywhere.
4,205 active athletes, 234 officials, across 27 provinces. Five bow categories, four divisions. The largest digital archery database in Indonesia, built event by event.
Business model
Four revenue pillars. Commissions: 5 to 10 percent per transaction. Subscriptions: five to twenty dollars monthly for premium features. Sponsorship: brand and equipment vendor partnerships. Advertising: paid listings for users. The split is 90 percent to event organizers, 10 percent to MyArchery. GMV has crossed Rp 1.7 billion. The platform works, the users pay, and the growth is organic. No ads, no sales team.
What's next
Four expansion pillars in the pipeline. We accelerated from a 5-year plan to 2-year delivery. Whether that timeline holds depends on funding.
Digital membership cards, training schedules, Perpani integration, achievement tracking, and reward badges.
National selection & championship management, multi-level points and ranking system for athletes, clubs, and regions.
Online venue booking, member management, training schedules, equipment inventory, venue analytics.
AI-powered real-time feedback on posture and technique, interactive tutorials, community forums, progress analytics.
Want to run your event on MyArchery? Or partner, sponsor, invest? Visit the platform or get in touch. No deck, just a conversation.
Powered by Reka Cipta Digital. Jakarta, Indonesia.
The strongest product insight comes from being your own most demanding user.