Indonesia's professional archery equipment retailer. No product function existed before I started. The roadmap, the team, the priorities all began here.
I initially wanted to start with the consumer platform, since that's what the business was asking for. It took two months of looking at the inventory mess to realize the consumer platform would just expose the same chaos with a nicer interface.
12,000+ SKUs. The foundation everything else depends on. Live since mid-2025.
Infrastructure handling Rp10M+ in monthly transactions across stores.
The operational flow between what’s in the warehouse and what the store can sell.
What the business asked for first — shipping last, on purpose. Launches September 2026.
Not advising from a deck. Making product decisions that move revenue.